New Zealand-based bottled water brand Nakd has launched in Australia.
Sourced in New Zealand's Bay of Plenty, Nakd said its water is bottled directly from an 1,800 aquifer and that is was "one of the softest waters in the world". The water has a low 'hardness' rating of 13. The Company said the water goes through a natural filtration process at its source.
"We are excited to finally announce the launch of Nakd in Australia," said Pax Kowaliw, from OPJ Group, importers and distributors of Nakd water in Australia.
Nakd said its water is "rich in silica", a mineral that it said is "rejuvenating" and "promotes healthy, glowing skin, collagen production, and strong hair and nails". The Company said the water is also slightly alkaline, with a natural pH level of 7.2 and "helps maintain the body's acid/alkaline balance".
Nakd is available in still and sparkling varieties through the OPJ Group's website. Prices for consumer and trade are:
Case of 24x330mL PET bottles $48 for consumers, from $37.20 for trade
Case of 24x500ML PET bottles $57.60, from $41.76 for trade
Case of 12x750mL glass sparkling Nakd water $34.80, from $37.56 for trade
Case of 12x750mL glass still Nakd water $34.80, from $37.56 for trade